Timing is everything when trying to tell your story. In this episode we discuss four important considerations regarding when you should start a conversation.

PR is Dead
Doyle Albee discusses PR strategies for working with both traditional and social media in today's rapidly changing media landscape. He doesn't actually believe public relations is dead -- but he's convinced too many people are trying to kill it! Long live PR that works.
3 Ways to Extend Your Good News in the Media
You got someone to cover news about your company … great! But there’s more you can do. Here are three great ways to get even more traction from your story.
2016 Public Relations Predictions
Not strictly a set of PR predictions, but a run-down of things I think we’ll see in the media, public relations, and communications landscapes in the coming year.
Finding the Right Reporter
We’ve talked on this podcast about how to target the right media outlet, but we’ve never talked about how to find the right reporter (or blogger, etc.) … until now.
PR vs. Native Advertising: What You Need to Know
There’s a lot of questions and confusion around the practice of Native Advertising. It is often confused with earned media, but that’s not right. Listen in and learn the advantages of using both …
How to ‘Get by Giving’
One of the best ways to build business relationships is to be helpful even when there’s no direct benefit. The same is true for your relationship with reporters.
The Myth of the Magical Rolodex
The key to an effective content PR program is not having drinks with a bunch of reporters or bloggers. Sure, it’s fun, but that won’t get you the story.
A Reporter Called Me Back … Now What?!
You did it! You pitched a reporter and they called you for comment. In this episode of PR is Dead, we discuss some best practices for making the most of this exciting opportunity.
How to Write for Media Outlets, Large or Small
We’ve been talking about what reporters (editors, bloggers, etc.) like and don’t like, and this week we hear it straight from the source.
How to Irritate a Reporter
Listen to episode
Introducing PR is Dead: Your Guide to the Ever-Evolving World of Digital Public Relations
In today’s fractured and ever-changing media landscape, doing PR the old way isn’t going to cut it.
2016 Public Relations Predictions
Not strictly a set of PR predictions, but a run-down of things I think we’ll see in the media, public relations, and communications landscapes in the coming year.
Finding the Right Reporter
We’ve talked on this podcast about how to target the right media outlet, but we’ve never talked about how to find the right reporter (or blogger, etc.) … until now.
PR vs. Native Advertising: What You Need to Know
There’s a lot of questions and confusion around the practice of Native Advertising. It is often confused with earned media, but that’s not right. Listen in and learn the advantages of using both …
A Reporter Called Me Back … Now What?!
You did it! You pitched a reporter and they called you for comment. In this episode of PR is Dead, we discuss some best practices for making the most of this exciting opportunity.
How to Write for Media Outlets, Large or Small
We’ve been talking about what reporters (editors, bloggers, etc.) like and don’t like, and this week we hear it straight from the source.
Introducing PR is Dead: Your Guide to the Ever-Evolving World of Digital Public Relations
In today’s fractured and ever-changing media landscape, doing PR the old way isn’t going to cut it.
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