PR is Dead
Doyle Albee discusses PR strategies for working with both traditional and social media in today’s rapidly changing media landscape. He doesn’t actually believe public relations is dead — but he’s convinced too many people are trying to kill it! Long live PR that works.
Read more: The Myth of the Magical Rolodex
The key to an effective content PR program is not having drinks with a bunch of reporters or bloggers. Sure, it’s fun, but that won’t get you the story. In this 17-minute episode we consider: Why relationships are only a small part of the PR business Why good story pitches are so important How to…
Read more: A Reporter Called Me Back … Now What?!
You did it! You pitched a reporter and they called you for comment. In this episode of PR is Dead, we discuss some best practices for making the most of this exciting opportunity. In this 19-minute episode I discuss: How to answer a reporter’s call What you need to think about before sitting down for…
Read more: How to Write for Media Outlets, Large or Small
We’ve been talking about what reporters (editors, bloggers, etc.) like and don’t like, and this week we hear it straight from the source. ColoradoBiz Magazine’s Lisa Ryckman talks about what she looks for in contributed content, what irritates her (not much, as it turns out!) and gives some great nuggets about how you can write…
Read more: Introducing PR is Dead: Your Guide to the Ever-Evolving World of Digital Public Relations
In today’s fractured and ever-changing media landscape, doing PR the old way isn’t going to cut it. PR is Dead will explore techniques and ideas for integrating new ideas with appropriate stand-bys to get the most from your public relations program. In this 13-minute episode I discuss both why I think PR is dead (it…