Business conferences offer a variety of benefits. Networking opportunities. Gobs of knowledge. Parties galore. Enough to distract even the most focused person.
Conference season is quickly approaching. If you want to get the most out of your conference attendance, you need to be prepared. In Part 1 of this two-part series, Jerod and Demian offer advice on how to approach a conference when you are there with a primary goal of promoting your product or service.
Long ago, search engine optimization (SEO) tactics and online marketing went hand in hand. Not so much today. For real.
The extreme emphasis on iTunes as the most important distribution channel for podcasts means that some podcasters are inadvertently becoming digital sharecroppers.
Last week, the 100th episode of The Lede was published. This week, for episode 101, we decided to celebrate. To honor the occasion, not only do we have a musical gift to present to our listeners, we also have a special guest host on hand to serve as the Voice of the Audience.
The prevailing business and management wisdom over the years has been that “leaders are readers.” Is this still true today?
Are you struggling to figure out how to incorporate a course into your online business model? Maybe you’re being too rigid in how you think about online courses.
Content syndication is kind of like guest posting on steroids. You get all the benefits of guest posting without the work …
Job one for any business, entrepreneur, or marketer is to grow an audience. Content syndication is one such approach to doing just that. But it’s not entirely understood.
Today we close our quick, two-part series on takeaways from Authority Rainmaker by focusing on the lessons learned by listening to Henry Rollins. Rollins, of course, gave the closing keynote at Authority Rainmaker. He then spoke at Boulder Theater the next night. Jerod was in attendance for both.
Authority Rainmaker came and went two weeks ago, but its impact is still being felt. In this episode, Demian and Jerod go back and forth delivering quick-hit takeaways from the conference that stuck with them once they left Denver.
What does a boy band pop group called Jerod Morris and the Sponge Bags have to do with content marketing? More than you might think.
Demian Farnworth is an introvert. Demian Farnworth is also a successful podcaster. In case you were under the false impressions that those two couldn’t go together, we offer up this insightful episode of The Lede.
Podcasting isn’t going anywhere. In fact, the data suggests that podcasting is only growing. But should you join the bandwagon and start one?
In our culture much is made of natural ability. But natural ability is nothing without grit. In fact, without grit, natural ability can actually be wasted.
The only people who don’t fail are people who don’t try anything outside of their comfort zones, which is no way to grow. So a certain amount of failure is not only okay, it’s desirable. But have we reached a point where we are now over-glorifying failure? Jerod and Demian dive deep and discuss.
Jerod and Demian thought they were all done talking about the concept of choosing yourself … but then Seth Godin commented, and James Altucher reached out wanting to discuss further and clarify his position, and so they decided to record Choose Yourself Part 2.
There is far more content available for consumption than time to consume it. That is not up for debate. But what is up for debate in this episode of The Lede is whether this idea of “content shock” is something to fear … or an opportunity.
We are often told to “walk in the direction of our fears.” But is that really good advice? Is it possible our fears know something we don’t … and that we should listen to them?
Seth Godin says “pick yourself.” Choose yourself. Select yourself. It’s a refrain we hear across the web. But what does it really mean?