Email is the conversion powerhouse for most content marketing programs — and it’s so often misunderstood.
A look at the editorial role for your content marketing site — whether or not you have the resources to bring someone on
A look behind the scenes at the shiny new Copyblogger.com redesign — and the return of Copyblogger comments!
Digital commerce is a rising buzzword around the web — and with that, we’re offering an expansive set of new resources for digital business owners. What do we need to know about d-Commerce in 2016?
Welcome everyone to the first “real” episode of Copyblogger.FM, the content marketing podcast. New host Sonia Simone has some thoughts for you on powerful (and achievable) content marketing resolutions for the new year.
You read that right, this is the last episode of The Lede. But don’t worry too much about it, this also happens to be the inaugural episode of Copyblogger FM …
Jerod flies solo this week … not by choice, but out of necessity.
In this week’s episode of The Lede, Chris Garrett joins Demian Farnworth to talk about digital commerce, the proper length of content, rubber ducks, and the scary side of the Internet.
Picture this. You have a publishing deadline looming. And you are fresh out of ideas. Your audience, one you’ve built on the back of a predictable publishing schedule, is expecting an article tomorrow morning. What will you do?
There are four stages to creating a remarkable content experience. And so far we’ve explored three out of the four: authenticity, usefulness, and reliability. Today we discuss the fourth: profitability.
If you want to build a meaningful long-term relationship with your audience, you have to show up reliably over time. In this third part of our four-part series, we explain the simple, profound impact of showing up when you say you will, over and over again.
Publishing useful content is the backbone of any content marketing strategy. But what does it mean to be useful?
Creating a remarkable experience for an audience starts with authenticity, which should never be confused with transparency.
Dave Pell, the man behind the extremely popular curated email newsletter “Next Draft,” has perhaps the best list of testimonials anywhere.
Some would say it’s the age of the digital content creator. That this is their time to rise up and conquer. And there’s a lot of evidence that’s exactly what they are doing.
I’m told there is this debate between audio content and written content. And it’s an acrimonious debate. So Pamela “Battle Axe” Wilson decided to address the issue head on.
This week’s episode of The Lede begins a three-part series in which Pamela “Battle-ax” Wilson joins Jerod and Demian and the three take turns in the hot seat. This week, it’s Jerod’s turn, as Demian and Pamela grill him on the idea of using audio content as the starting point for a sophisticated content strategy.
Are you curious how the beginning and end of this headline actually fit together? It’s quite a promise to deliver on. Well, we do just that on this week’s episode of The Lede, improving your content discovery in the process.
Last week Jerod dedicated a third of an episode to 5 lessons he learned from me. It was a humbling episode. Now it’s his turn to be humbled.
Demian is on vacation, so Jerod has been left alone in the house with his microphone and a stray recording from Podcast Movement. The result is this sprawling episode of The Lede.