Seth Godin says “pick yourself.” Choose yourself. Select yourself. It’s a refrain we hear across the web. But what does it really mean?
Authority is essential for online success. There is no debating that. But how do we acquire authority? That topic is up for debate in this episode of The Lede.
Selling isn’t what it used to be. And for most of us, that’s a good thing.
A few weeks ago, Demian got the opportunity to talk to Bernadette Jiwa about her books, her blog, and her unique approach to branding. And ultimately, about how a business can satisfy customers by answering that terribly important question about life.
You have a natural ability to fascinate others that you may or may not be taking full advantage of. And getting in touch with this “fascination advantage” can pay big dividends, both in business and in your personal relationships.
We all know about the importance of learning from mistakes. “Fail forward,” as they say. But we shouldn’t just look at our successes as magical moments when everything went right and think these experiences do not hold significant lessons of their own.
In this episode of The Lede, Demian and I share personal stories of mistakes we’ve made — some big and some small — and how we learned from them, and we describe the thought process necessary to do so consistently.
You may be creating content in a niche with 1,000 other sites, but only you have your audience. And surveying your audience can be fertile ground for the kind of information and insight that builds your next transformative content series.
As we look ahead to 2015, what buzz concept should you be paying attention to? We’ve got you covered in this episode of The Lede.
On this episode of The Lede, Demian Farnworth and I spend a little time purposefully reflecting on 2014 and the most important lessons we will carry forward with us into 2015.
In this episode of The Lede, Demian Farnworth and I share some of our personal stories of success and failure online, in the hopes of inspiring you and educating you (but mostly inspiring you).
Empathy is essential because it allows you to feel what your audience members feel, but what if you could get inside their hearts and walk a few steps in their shoes as well? You can. Here’s how …
As we enter the conclusion of our three-part series on content strategy, you should already know what your audience believes about the world and have a narrative mapped out that will allow you to confirm your audience’s worldviews. Now it’s time to explain the final piece of the content strategy puzzle.
We know that to lift our audience members out of their ordinary worlds we need to tell a compelling story. But how do we do it? You’ll find out on this week’s episode of The Lede.
We are kicking off a three-part series on content strategy, starting with this episode. We begin with an element of content strategy that often gets overlooked, but that is crucial to understanding your audience intimately enough to influence it.
In the fourth and final episode in our series on content curation, we talk about the importance of consistently gaining wisdom by curating knowledge — and how to do it.
In the third part of our four-part series on curation, we analyze what separates successful writers from … everyone else. It starts with their ability to curate ideas from multitudes of sources.
In this episode of The Lede, we take you through the who, what, when, where, and why (plus the how) of link curation.
Why are we doing a four-part podcast series about content curation? Because it’s a concept that is easy to understand, but not always easy to execute. It requires commitment, strategic thinking, and that most precious of resources: time.
Do you refuse to settle? Do you want to do things your way? Do you have a different way of looking at the world? And, most importantly, are you looking for a way to make your weirdness an asset?