Creating a remarkable experience for an audience starts with authenticity, which should never be confused with transparency.
Dave Pell, the man behind the extremely popular curated email newsletter “Next Draft,” has perhaps the best list of testimonials anywhere.
Some would say it’s the age of the digital content creator. That this is their time to rise up and conquer. And there’s a lot of evidence that’s exactly what they are doing.
I’m told there is this debate between audio content and written content. And it’s an acrimonious debate. So Pamela “Battle Axe” Wilson decided to address the issue head on.
This week’s episode of The Lede begins a three-part series in which Pamela “Battle-ax” Wilson joins Jerod and Demian and the three take turns in the hot seat. This week, it’s Jerod’s turn, as Demian and Pamela grill him on the idea of using audio content as the starting point for a sophisticated content strategy.
Are you curious how the beginning and end of this headline actually fit together? It’s quite a promise to deliver on. Well, we do just that on this week’s episode of The Lede, improving your content discovery in the process.
Last week Jerod dedicated a third of an episode to 5 lessons he learned from me. It was a humbling episode. Now it’s his turn to be humbled.
Demian is on vacation, so Jerod has been left alone in the house with his microphone and a stray recording from Podcast Movement. The result is this sprawling episode of The Lede.
Business conferences offer a variety of benefits. Networking opportunities. Gobs of knowledge. Parties galore. Enough to distract even the most focused person.
Conference season is quickly approaching. If you want to get the most out of your conference attendance, you need to be prepared. In Part 1 of this two-part series, Jerod and Demian offer advice on how to approach a conference when you are there with a primary goal of promoting your product or service.
Long ago, search engine optimization (SEO) tactics and online marketing went hand in hand. Not so much today. For real.
The extreme emphasis on iTunes as the most important distribution channel for podcasts means that some podcasters are inadvertently becoming digital sharecroppers.
Last week, the 100th episode of The Lede was published. This week, for episode 101, we decided to celebrate. To honor the occasion, not only do we have a musical gift to present to our listeners, we also have a special guest host on hand to serve as the Voice of the Audience.
The prevailing business and management wisdom over the years has been that “leaders are readers.” Is this still true today?
Are you struggling to figure out how to incorporate a course into your online business model? Maybe you’re being too rigid in how you think about online courses.
Content syndication is kind of like guest posting on steroids. You get all the benefits of guest posting without the work …
Job one for any business, entrepreneur, or marketer is to grow an audience. Content syndication is one such approach to doing just that. But it’s not entirely understood.
Today we close our quick, two-part series on takeaways from Authority Rainmaker by focusing on the lessons learned by listening to Henry Rollins. Rollins, of course, gave the closing keynote at Authority Rainmaker. He then spoke at Boulder Theater the next night. Jerod was in attendance for both.
Authority Rainmaker came and went two weeks ago, but its impact is still being felt. In this episode, Demian and Jerod go back and forth delivering quick-hit takeaways from the conference that stuck with them once they left Denver.
What does a boy band pop group called Jerod Morris and the Sponge Bags have to do with content marketing? More than you might think.