This week’s episode of The Lede begins a three-part series in which Pamela “Battle-ax” Wilson joins Jerod and Demian and the three take turns in the hot seat. This week, it’s Jerod’s turn, as Demian and Pamela grill him on the idea of using audio content as the starting point for a sophisticated content strategy.
Are you curious how the beginning and end of this headline actually fit together? It’s quite a promise to deliver on. Well, we do just that on this week’s episode of The Lede, improving your content discovery in the process.
Last week Jerod dedicated a third of an episode to 5 lessons he learned from me. It was a humbling episode. Now it’s his turn to be humbled.
Demian is on vacation, so Jerod has been left alone in the house with his microphone and a stray recording from Podcast Movement. The result is this sprawling episode of The Lede.
Business conferences offer a variety of benefits. Networking opportunities. Gobs of knowledge. Parties galore. Enough to distract even the most focused person.
Conference season is quickly approaching. If you want to get the most out of your conference attendance, you need to be prepared. In Part 1 of this two-part series, Jerod and Demian offer advice on how to approach a conference when you are there with a primary goal of promoting your product or service.
Long ago, search engine optimization (SEO) tactics and online marketing went hand in hand. Not so much today. For real.
The extreme emphasis on iTunes as the most important distribution channel for podcasts means that some podcasters are inadvertently becoming digital sharecroppers.
Last week, the 100th episode of The Lede was published. This week, for episode 101, we decided to celebrate. To honor the occasion, not only do we have a musical gift to present to our listeners, we also have a special guest host on hand to serve as the Voice of the Audience.
The prevailing business and management wisdom over the years has been that “leaders are readers.” Is this still true today?
Are you struggling to figure out how to incorporate a course into your online business model? Maybe you’re being too rigid in how you think about online courses.
Content syndication is kind of like guest posting on steroids. You get all the benefits of guest posting without the work …
Job one for any business, entrepreneur, or marketer is to grow an audience. Content syndication is one such approach to doing just that. But it’s not entirely understood.
Today we close our quick, two-part series on takeaways from Authority Rainmaker by focusing on the lessons learned by listening to Henry Rollins. Rollins, of course, gave the closing keynote at Authority Rainmaker. He then spoke at Boulder Theater the next night. Jerod was in attendance for both.
Authority Rainmaker came and went two weeks ago, but its impact is still being felt. In this episode, Demian and Jerod go back and forth delivering quick-hit takeaways from the conference that stuck with them once they left Denver.
What does a boy band pop group called Jerod Morris and the Sponge Bags have to do with content marketing? More than you might think.
Demian Farnworth is an introvert. Demian Farnworth is also a successful podcaster. In case you were under the false impressions that those two couldn’t go together, we offer up this insightful episode of The Lede.
Podcasting isn’t going anywhere. In fact, the data suggests that podcasting is only growing. But should you join the bandwagon and start one?
In our culture much is made of natural ability. But natural ability is nothing without grit. In fact, without grit, natural ability can actually be wasted.
The only people who don’t fail are people who don’t try anything outside of their comfort zones, which is no way to grow. So a certain amount of failure is not only okay, it’s desirable. But have we reached a point where we are now over-glorifying failure? Jerod and Demian dive deep and discuss.