Writers: How to Move from Making a Living to Driving Revenue

Are you writing for a paycheck … or to create revenue for your organization?

Professional writers make a living.

Conversion writers generate revenue.

A lot of otherwise capable writers are a little fuzzy about how the words they write actually generate money that an organization can spend.

In this 17-minute episode, I talk about:

  • Why the advice “not to sell” in early content is misleading, and what you should be selling with early content
  • Some powerful advantages content-based marketing has in getting prospects to complete a purchase
  • How data privacy laws can actually help your business
  • Using engaging content to improve list segmentation and audience relevance

The Show Notes