Search and Social
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LOREN BAKER
Hosted by Loren Baker, Founder of Foundation Digital and Search Engine Journal, Search and Social delivers the latest insight on SEO, and how to deploy that knowledge in the real world. Get what you need to know about search, and get going.
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Understanding Google RankBrain
Read more: Understanding Google RankBrain“RankBrain” is a new AI component that Google has added to their ranking algorithm. Bill Slawski takes us through the RankBrain patent, identifying the query rewriting capabilities and how those will be used in Google’s search results. Bill — who is known in the world of SEO as being someone who breaks down patents filed…
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How to Protect Your Digital Publication
Read more: How to Protect Your Digital PublicationLoren Baker and Kelsey Jones, Executive Editor of SEJ, discuss the importance of setting up an editorial mindset when working with multiple guest contributors, and protecting the authority and reputation of a blog by governing such content. In this episode we discuss: Running an editorial team of 6+ staffers Editing contributed content The art of…
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Building a Trustworthy Brand in the Digital Business Environment
Read more: Building a Trustworthy Brand in the Digital Business EnvironmentIn today’s episode of the Search & Social Podcast (formerly Search & Deploy), Loren discusses social media and content with none other than Chris Brogan. Chris and Loren dive into the importance of trust and relationship building in digital business as well as traditional relationships. They also discuss the importance of content ownership, personal branding,…
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The Evolution of SEO: Adapt or Die
Read more: The Evolution of SEO: Adapt or DieIn today’s episode of Search & Deploy, we discuss the differences between SEO consulting for clients vs. offering a business solution for the SEO industry. My guest today is Melissa Fach, who reinvented herself in the SEO world after years of consulting and training. She now offers community management for companies that provide SEO tools,…
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Podcasting for SEO? Yep …
Read more: Podcasting for SEO? Yep …Loren Baker sits down with Jerod Morris from The Showrunner to discuss the world of podcasting, self-publishing, and how the game of producing one’s own content has changed over the past decade. Both Loren and Jerod started down similar paths as personal bloggers and dreamers (one with ambitions for film, the other sports journalism) ……
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SEO Conferences and The Future of Live Search Events
Read more: SEO Conferences and The Future of Live Search EventsThe SEO conference industry, launching a conference company in the current world of search and how making things a little different can help with industry disruption (such as an English company launching a conference series in Las Vegas). In this episode Craig Rayner and I discuss: SEO trends and how they differ in the UK…