Technology Translated

Split-testing (also known as A/B testing) is a tried and true way to discovering what moves your customers to act. Joanna Wiebe is a well-known copywriting and conversion optimization expert. She’s here to help us better understand what split-testing is, how to use it, when not to use it, what to test, and other things…

VR is catching fire right now and the implications and opportunities are huge. But what does it mean for marketers and how do you get started? Giovanni Gallucci loves to stay on the cutting edge of marketing. After years as a social media marketer and SEO expert, he added photography and videography to his repertoire…

Connecting the online and offline worlds is the holy grail for brick and mortar businesses. This week, we’re going to see how Denver based Spruce is doing it right. Taylor Romero likes to tinker, but he’s always doing so in a way that makes whatever he’s doing more efficient and more fun. So when he…

LinkedIn may well be the most overlooked and underrated social network. There are a lot of great ways to get more out of the network than most people realize … and we’re here to help you find out how. Sean Jackson is the CFO of Rainmaker Digital and host of The Missing Link, a podcast…

At one time or another we all get pulled into organizing or helping with an event … Damany Daniel (a.k.a The Event Nerd), is a professional event planner with years of experience. The fact that he’s not a “technologist” makes him the perfect guest to tell us about the technology he uses and how he…

People are terrible predictors of their own behavior, much less others. Good products come from letting the data reveal the customer’s needs and improving the product accordingly. How do we know what defines a good product, and how do we get off the ground when first building a product? It starts with User Experience or…