The Mainframe
hosted by
CHRIS GARRETT AND TONY CLARK
Hosted by Chris Garrett and Tony Clark, this geeky but accessible show gives you what you need to know about online marketing that works, and the marketing technology it takes to deliver it. Overwhelmed by the idea of running an online business? Listen in …
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How to Deal with Haters and the Fear of Criticism
Read more: How to Deal with Haters and the Fear of CriticismIn this final episode of the Mindset series (and this podcast) Tony and Chris explore the negative, toxic side of online visibility. In this episode: How focusing on outside opinions of you could be holding you back Why the nuggets of truth in criticism could be a useful tool for you Tips for dealing with…
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Why Ego is the Enemy of Your Marketing
Read more: Why Ego is the Enemy of Your MarketingIn this penultimate episode of the Mindset series — and this podcast — Tony and Chris reveal why ego, vanity, and drama could be the ruin of even the best marketing strategies. In this episode: How ego, vanity, and drama drain your energy and damage your reputation Why you need to work on developing freedom…
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The Mindset of a Marketer
Read more: The Mindset of a MarketerIn this episode of the new Mindset series, Tony and Chris explain what having a productive mindset actually means, and why is so important. In this episode you’ll learn: How the wrong mindset sets you up for failure before you start Why you need to work on your “metacognition” right now Ways developing empathy will…
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Why Failure is Always an Option
Read more: Why Failure is Always an OptionIn this final episode of the product strategy series, Tony and Chris explain why product failure can be a good thing, and what failure in business really means. In this episode: How you should embrace failure Why you might not in fact be failing Ways to think about success and failure to put your progress…
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The Art of Digital Product Viability Testing and Iteration
Read more: The Art of Digital Product Viability Testing and IterationFor this episode of the product strategy series, Tony and Chris discuss risk-free ways to determine if a product is going to work in your market. In this episode: Why you should test the market before rolling out a launch How you don’t need to sell anything to know if your audience is going to…
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Star Wars, Product Creation, and the Fear of Selling Out
Read more: Star Wars, Product Creation, and the Fear of Selling OutTony and Chris discuss the truth about the product creator’s fear of ‘selling out’, what they thought about Star Wars Episode VII, and how to win customers over to your side. In this episode: How and why your previously loyal audience can turn on you Why you should not fear ‘selling out’ What you really…