Have you ever felt as though you’re giving it your all when writing about your products or services, but readers (ones you know would make perfect customers) just don’t seem to ‘get it’? You could be falling foul of the ‘blank stare’ – here’s how to avoid it.

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If you’ve ever written content and wondered ‘how long should it be and what should I include?’ this episode is for you.

This week we’re talking about how long your content should be. How much information do you need to give your reader to encourage them to sign up, buy, get in touch or take action? How much content is too much and is there such a thing? Should you use jargon, or assume that your reader knows what you’re talking about?

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How do you write about what you do so that it: a) sells the value of what you do, b) doesn’t sound over the top, and c) doesn’t sound like everyone else? Introducing the 4-Step copywriting technique known as: ‘Butterfly Moments’ …

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Ever wished you had a ‘stand-out’ piece of content? Something that people loved to share and reference and made you look like a superstar? The answer is easier than you think …

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Using envy is a powerful copywriting technique to help your customer find the motivation to accept your offer. But some marketers have overused and abused this approach (pictures of ridiculous speedboats, anyone?) Don’t be put off, not only should can you use envy to make your copy more persuasive, you owe it to your customer to do so …

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If you send an email newsletter but worry you might be making mistakes or getting on people’s nerves, this episode is for you …

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Ever wondered if those content tips you read a few years back are still relevant today? I’ve only just returned from a conference of conversion experts who spilled the beans on what tactics are working right this minute. And I want to share them with you …

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Have a sense of humor? Want to try a lighter style of marketing without looking like an idiot? Today’s episode is for you [warning: my voice sounds ridiculous …]

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If you are a small business working in a specific geographical location, can you still benefit from hitting publish and creating content to market your business? The answer is yes, and I have some specific ways to help you build your local profile through content.

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Do you know which emotions will get your reader’s attention and pull them into your content? If not, how do you pin them down? And then once you’ve identified them, what do you do with them? All will be revealed in today’s Hit Publish.

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This week we’re talking momentum and productivity tricks. If you’ve ever found things getting in the way of your flow when you write, and wish you could get more out of your writing time, this episode is for you …

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If you’re using social media channels such as Twitter to promote your content, then this show is for you. This week we’re looking at different ways you can ‘beef up your tweets’ and write multiple updates to promote just one post (without sounding boring or repetitive).

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This week we’re looking at the words and phrases you can use to make your content stand out with confidence. You’ll learn some techniques for turning timid writing into copy written by a trusted expert.

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Can digital marketing work even if your target market isn’t your typical ‘online audience’? You bet, but it all relies on knowing what to write about and where to publish your content …

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This week I invited expert podcaster Jon Nastor to the Hit Publish house where he shares his top tips for growing an engaged audience through podcast interviews.

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Millions of pieces of content are published every minute. Listen in to see how you can steal an advantage and make sure yours get noticed …

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