Split-testing (also known as A/B testing) is a tried and true way to discovering what moves your customers to act.
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Scott Ellis
Scott EllisTechnology Translated
Technology Translated is a weekly show delivering technology insights for your business. Scott Ellis and special guests provide practical tech tips in terms non-techies can understand, to remove fear of the unknown and give you an unfair advantage.
Why Now is the Time to Get Started with VR (and What it Means for Marketers)
VR is catching fire right now and the implications and opportunities are huge. But what does it mean for marketers and how do you get started?
How to Use Technology to Enhance the Offline Customer Experience
Connecting the online and offline worlds is the holy grail for brick and mortar businesses. This week, we’re going to see how Denver based Spruce is doing it right.
How To Extend The Reach Of Your Content Using LinkedIn, with Sean Jackson
LinkedIn may well be the most overlooked and underrated social network. There are a lot of great ways to get more out of the network than most people realize … and we’re here to help you find out how.
Master the Technology of Events, with Damany Daniel
At one time or another we all get pulled into organizing or helping with an event …
How To Think Like A User Experience Expert
People are terrible predictors of their own behavior, much less others. Good products come from letting the data reveal the customer’s needs and improving the product accordingly.
The Art of Learning New Technologies Fast, with Avery Swartz
Regardless of the hesitation we sometimes have about learning new things, there are many times when it’s exciting, or at least necessary to take the plunge. But what do you do when you don’t even know where to begin?
An Expert’s Design Tips for Creating a Killer Website with Rafal Tomal
Everyone likes to think they know good design, even if they’re not a designer. But unless you’ve spent time in the trenches studying and doing design, you’re missing out on much of the “why” that drives design decisions. By having a better understanding of design, you’ll be better able to guide your designer to the website or app you invision.
Behind the Scenes of Copyblogger’s Editorial Workflow, with Pamela WilsonFeatured
Whether you’re a one person blog or site with full staff, having an editoral process is critical to your success. There’s no one-size-fits-all approach to developing your editorial process. But developing one that fits your business will lower your stress level, ensure consistency, and allow you to focus on other things.
Learning How to Rock Twitter, with Amber Osborne
Despite the ups-and-downs we hear about in the media, Twitter is still an incredible platform for networking, helping, and conducting research. Amber Osborne has been an expert user for years and is going to share some tips to help you get more out of Twitter, and the tool she helped create, Meshfire.
How To Be A Technology Change-Agent Champion For Your Company
Not every successful company has been so because of technology … a point that’s easy to forget in our tech-driven world. But it’s getting harder to compete without being tech-savvy, for individuals and companies. And fear is the biggest hinderance.
5 Simple DIY Ways to Improve Your Website in 2016
A major redesign of your website will typically happen every 2-4 years. In between, it’s a good idea to freshen up your website annually. Small updates can go a long way toward keeping your site feeling like new, and doesn’t have to be expensive or time consuming.
How To Overcome The Most Common Podcasting Pitfalls, with Jerod Morris
Podcasting exploded a couple of years ago but it’s not to late to dive in an take advantage of the medium. While getting started can seem daunting, keeping momentum and building an audience feels overwhelming.
Choosing the Right Tools for the Digital Job, with Rainmaker Digital’s COO Tony Clark
Productivity tools are everywhere and new ones are popping up each day. So how are we to decide which of those tools will help us be most productive and get things done without spending all of our time looking at tools?
Brian Clark on Why Not Being a Techie May Be a Benefit To Starting a Technology Company
It’s hard to be a non-techie in this tech-driven world. So it may seem almost impossible to start or run a tech company when you’re not one. But as the founder and CEO of Rainmaker Digital (Brian Clark) is going explain, that lack of technical expertise may be your greatest asset.
How Much Does it Cost to Build a Website?
It’s a sticky question with no easy answer. It’s also a question we get before we even know much about a project.
Unleash the Power of Frameworks, Methodologies, and Processes In Your Business
Frameworks, methodologies, and processes are abstract constructs that leave a lot of confusion about their purpose, how they’re different, and where and when they are used. Despite sounding like “language lard,” understanding these three ideas can unleash the power in your business.
Two Ways to Turn Facebook Fans Into Paying Customers
Since 2007 Jon Loomer has been using Facebook for business. And despite the ever changing landscape, has continued to thrive by marketing on the platform. Jon is now one of the leading Facebook marketing experts, and in this episode, it’ll become clear why.
How To Use Split-Testing To Move Your Customer To Action
Split-testing (also known as A/B testing) is a tried and true way to discovering what moves your customers to act.
Why Now is the Time to Get Started with VR (and What it Means for Marketers)
VR is catching fire right now and the implications and opportunities are huge. But what does it mean for marketers and how do you get started?
How to Use Technology to Enhance the Offline Customer Experience
Connecting the online and offline worlds is the holy grail for brick and mortar businesses. This week, we’re going to see how Denver based Spruce is doing it right.
How To Extend The Reach Of Your Content Using LinkedIn, with Sean Jackson
LinkedIn may well be the most overlooked and underrated social network. There are a lot of great ways to get more out of the network than most people realize … and we’re here to help you find out how.
Behind the Scenes of Copyblogger’s Editorial Workflow, with Pamela WilsonFeatured
Whether you’re a one person blog or site with full staff, having an editoral process is critical to your success. There’s no one-size-fits-all approach to developing your editorial process. But developing one that fits your business will lower your stress level, ensure consistency, and allow you to focus on other things.
Brian Clark on Why Not Being a Techie May Be a Benefit To Starting a Technology Company
It’s hard to be a non-techie in this tech-driven world. So it may seem almost impossible to start or run a tech company when you’re not one. But as the founder and CEO of Rainmaker Digital (Brian Clark) is going explain, that lack of technical expertise may be your greatest asset.
Two Ways to Turn Facebook Fans Into Paying Customers
Since 2007 Jon Loomer has been using Facebook for business. And despite the ever changing landscape, has continued to thrive by marketing on the platform. Jon is now one of the leading Facebook marketing experts, and in this episode, it’ll become clear why.
The Mobile First Philosophy (and How To Start Building Your Own Mobile Strategy)
Despite overwhelming statistics and in-your-face use cases, a lot of businesses are still slow to embrace mobile in their marketing. Those that wait are giving competitors that don’t a leg up.
Digital Asset Ownership: Are You Making This Single Catastrophic Mistake?
Over 15 years I’ve built sites that number well into the high-hundreds, and the failure of business owners to own and control their digital assets is the single biggest mistake I have observed across that time. And a lot of you are still doing it.
How to Pick the Right Hosting Company for Your Website
Website hosting seems like such an easy decision. But not all hosting is created equal. In this episode we’re going to teach you what you need to know so you can make a better hosting decision for your business.
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