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Read more: How to Kick Groupon to the Curb and Become a Local Hero
Everyone’s talking about Groupon these days. From daily deals to tasteless Super Bowl commercials, this company is getting a lot of attention. And the attention they want most is from the local small businesses that power their revenue model. Does your local business need Groupon? No, not at all. In fact, there are much better…
Read more: Convert … Or Die
“First prize is a Cadillac Eldorado. Second prize is a set of steak knives. Third prize is you’re fired.” ~ Blake, Glengarry Glen Ross Sometimes you’re on a sweet little vacation in Italy and you need to convert miles into kilometers. Sometimes you’re smashing your thumb with a hammer doing some light roofing and you…
Read more: Attention: Is Your Headline Getting Any?
“There’s just no quiet in Vegas.” ~Barry Manilow Same thing online, Barry. Like driving down the strip, even at an ungodly hour, our old pal the Internet feeds us an unending spread of exactly what we want. Between the inbox, RSS, Twitter, and name-your-social-network-of-choice, the competition for our attention is aggressive and utterly incapable of…
Read more: How to Craft Landing Pages that Work
Yesterday, Brian told you how to avoid hopelessly screwing up your landing pages. But does that guarantee your landing page is good, much less great? Survey says … not so much. Turns out, Brian’s already told you about a three-step “big picture” approach to crafting copy that results in a killer landing page. You might…
Read more: Why Every Smart Business is in the Media Business
Change … not the kind rattling around in your pocket. We’re talking about the kind of change that keeps you up at night. The kind that makes you wonder why, for all your marketing efforts, not enough folks are finding and doing business with you. What can you, the small business owner, do about it?…
Read more: 2011 Content Marketing Predictions
According to this awesome Roland Emmerich documentary I just watched, the world is going to end on December 21, 2012. If John Cusack participates in a Mayan end of days depiction, you know it’s the real deal. Just like Say Anything. We here at Copyblogger are keeping our heads together in the face of this…
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Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
DARREL VESTERFELT AND TIM STODDART
Copyblogger FM is a weekly, short-form broadcast hosted by Darrell Vesterfelt and Tim Stoddart. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.
If you’re a fan of one or more of our shows (or products), you can now follow the hosts, writers, and developers of Rainmaker Digital as they travel further out onto the Internet to be interviewed by other smart people.
Confessions of a Pink-Haired Marketer
Sonia Simone delivers advice, encouragement, and the occasional rant from outside the drone of the marketing mainstream. Join her for a regular mix of monologues, interviews, and answers to your content marketing questions.
Zero to Book
PAMELA WILSON AND JEFF GOINS
You probably already know … publishing a book is a complex process. Zero to Book is documenting the journey from start to finish, so you can learn how to take your book from an idea to a published product. Listen in as best-selling author Jeff Goins helps Pamela Wilson go from Zero to Book.