Amy Harrison shares winning tips and techniques for the beginning to intermediate-level online marketer. If you want to succeed as a digital marketer, but don’t yet know enough to put all the pieces together, Amy has your back.
Read more: The Last Hit Publish of 2015: Running a Content Audit (And an Invite to My Party)
It’s the last Hit Publish episode for 2015 so what better time to look back at all you’ve done and set yourself up for success in 2016 by doing a content audit. And we’ll be having mince pies, games and merriment as I throw a little party. Do say you’ll join us! Today is a…
Read more: Your Content Customer Profile: What Do You REALLY Need to Know?
Customer profiles are useful for writing content that connects, compels, and persuades your reader. But how much do you need to know about your target market? Why do many customer profiles fail and once you’ve filled in a customer profile, how do you actually use it to write great content? All and more on today’s…
Read more: Your Headline Shaker Maker: A Simple, Stress-Free Way to Write Powerful Headlines
Writing great headlines is hard work, but that doesn’t mean creating them can’t be fun … This week I’m going to be sharing with you one of my favorite tools for coming up with strong specific statements that sell the value of what you do in a succinct fashion. I love it not least because…
Read more: How To Get Customers to Say Yes to Your Offer
People love and trust experts, but sometimes being an expert in your content field actually makes it harder for your customer to accept your offer. Here’s how to make sure that doesn’t happen. Today I want to talk to you about the perils of being an expert and how that can have a detrimental effect…
Read more: The Do’s and Don’ts of Guest Posting
Guest Posting is a content marketing strategy that pays dividends. It can open doors, generate sales, attract clients and build your credibility. But you need to make sure you’re not making these mistakes before you jump right in … This week we are talking about the power of guest posting as part of your content…
Read more: Can Your Customer Quickly Find These 7 Key Pieces of Content When They Visit Your Site?
Does your website content build a strong like, know, and trust bond to your visitors in just seconds? If not, you may be missing one or more of these 7 key elements. This week we’re talking about first impressions. More specifically, when someone in your target market visits your site, do they have the vital…