Hit Publish

On this week’s episode we’re going to look at how to craft a high-converting sign-up page for your email newsletter. You’re going to hear tips from conversion experts as well as a Hit Publish Proof segment from someone whose sign-up page converts 15-20 new sign-ups every day. For most small to medium online businesses, adding…

Today we are harnessing the power of publications that pull in millions of readers every single day and asking — how do they do it? How do media organisations like newspapers present information in a way that gets people’s attention time after time? The answer lies in the powerful story angles and themes that pique…

We’re studying a framework for creating content that helps your customer convert from a prospect into a sale (particularly on your website). And a NEW show segment … Today we’re talking content and numbers. Specifically we’re going to break down the 10/20/10 rule for creating web content that converts. It’s a simple set of numbers…

Success stories, aren’t just testimonials from happy clients. They’re a strategic tool for persuading prospects and standing out from your competitors. And even if you don’t (yet) have thousands of happy customers you should still be developing your Success Story System today. Testimonials work. But even better than testimonials, are the Success Stories that come…

It’s a special episode of Hit Publish featuring an interview with Joe Pulizzi, founder of The Content Marketing Institute and author of Content Inc. He gives you practical advice for attracting and building an audience around your business in 2016. Best of all, it might surprise you to discover that what you really need to…

If you find the idea of planning out your future content overwhelming and frustrating, today’s show is for you. What should you create? What goals should you set? What channels should you use? All and more will be revealed… Welcome to 2016! On the last show we looked at reviewing your previous content, and so…