Hit Publish

Have you ever felt as though you’re giving it your all when writing about your products or services, but readers (ones you know would make perfect customers) just don’t seem to ‘get it’? You could be falling foul of the ‘blank stare’ – here’s how to avoid it. This week we’re tackling a very frustrating…

If you’ve ever written content and wondered ‘how long should it be and what should I include?’ this episode is for you. This week we’re talking about how long your content should be. How much information do you need to give your reader to encourage them to sign up, buy, get in touch or take…

How do you write about what you do so that it: a) sells the value of what you do, b) doesn’t sound over the top, and c) doesn’t sound like everyone else? Introducing the 4-Step copywriting technique known as: ‘Butterfly Moments’ … Writing powerful, evocative and compelling copy doesn’t have to be an elusive skill…

Ever wished you had a ‘stand-out’ piece of content? Something that people loved to share and reference and made you look like a superstar? The answer is easier than you think … This week’s episode is all about (get ready for a sexy title:) The simple content that your customer wants but doesn’t have the…

Using envy is a powerful copywriting technique to help your customer find the motivation to accept your offer. But some marketers have overused and abused this approach (pictures of ridiculous speedboats, anyone?) Don’t be put off, not only should can you use envy to make your copy more persuasive, you owe it to your customer…

If you send an email newsletter but worry you might be making mistakes or getting on people’s nerves, this episode is for you … Email marketing is powerful, intimate way of reaching your reader and nurturing leads. But it’s something a lot of business owners struggle with. What should you write about? How can you…