Hit Publish

Ever wondered if those content tips you read a few years back are still relevant today? I’ve only just returned from a conference of conversion experts who spilled the beans on what tactics are working right this minute. And I want to share them with you … Last week I was part of a copywriting…

Have a sense of humor? Want to try a lighter style of marketing without looking like an idiot? Today’s episode is for you [warning: my voice sounds ridiculous …] Using humor is a great way to build bridges and tear down barriers with your customer. More and more, consumers today want to see the ‘personal’…

If you are a small business working in a specific geographical location, can you still benefit from hitting publish and creating content to market your business? The answer is yes, and I have some specific ways to help you build your local profile through content. This week’s show is inspired by a Dear Amy letter…

Do you know which emotions will get your reader’s attention and pull them into your content? If not, how do you pin them down? And then once you’ve identified them, what do you do with them? All will be revealed in today’s Hit Publish. Targeting your customer’s emotions in your content is a key content…

This week we’re talking momentum and productivity tricks. If you’ve ever found things getting in the way of your flow when you write, and wish you could get more out of your writing time, this episode is for you … On a previous show, we looked at how you could create content consistently, even when…

If you’re using social media channels such as Twitter to promote your content, then this show is for you. This week we’re looking at different ways you can ‘beef up your tweets’ and write multiple updates to promote just one post (without sounding boring or repetitive). When you’re posting tweets (or other social media updates)…