Digital Marketing, Sales, and Business Advice … Whenever and Wherever You Want It

Can regularly publishing relevant, useful, entertaining and valuable information online actually build a business over time? Or, is this whole content marketing thing just a massive waste of energy? You can probably guess where we stand on these questions, but in this episode we lay it all out anyway. You, of course, can make your…

There will never be another Nirvana. Or Coca Cola. Or Stephen King. Apart from a very few anomalies, no band, brand, or author will ever achieve the level of cultural penetration that Generation X was the last to witness happen in real time. Our culture has broken apart into millions of little tribal pieces. It’s…

I deleted a bunch of crap on my laptop yesterday. It was all stuff I’d been thinking might be useful someday. Apps, folders, documents, etc. Call it minimalism, call it OCD, whatever. I like to work simply, and only with the tools that actually work for me. SEO, content marketing, email marketing, these can all…

Building your Facebook following? Smart. Depositing all your content capital in The National Bank of Twitter? Dumb. Let me rephrase: compounded dumb. We’ve talked a lot about the dangers of digital sharecropping. So now let’s talk today about a specific news item that could affect your business — at any time. And, in the tip…

The man. The myth. The legend. All hyperbole aside, season two of the Internet Marketing for Smart People radio show kicks off with author, entrepreneur, and prolific blogger Seth Godin. A lot has changed since Seth pioneered effective email marketing in the mid 90s. And he set the standard for many of us when he…

Yeah, summer’s gone, but all is not lost. Grab your iPod and that bottle of tanning spray, Internet Marketing for Smart People Radio is back. Though we’re switching up the format for season two (stay tuned), we’ll still be offering up marketing advice that works — every week. And there’ll be the occasional interview. In…