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Read more: What Nobody Wants to Hear about Content Marketing
The key to marketing success isn’t the latest shiny tactic. It’s making sure that your tactics are resting on solid strategy. Everyone wants “the magic bullet” that will give them the audience, traffic, and revenue they want. But there is no magic bullet. Rainmaker Digital’s Robert Bruce rejoins us this week to talk about the…
Read more: Getting Your Big, Scary Projects Finished: A Conversation about Growing Gills
A look into why it’s so hard to move forward with creative work
Read more: When Is It Time to Bring in a Professional Copywriter?
Is it better to do all of your own copywriting and content marketing, or to bring in a pro? We teach so much copywriting technique and strategy at Copyblogger that you might think anyone could “DIY” their own content and copy. But that ain’t necessarily so. Even if you’re a business owner who loves to…
Read more: Using Content to Systematically Move Prospects Toward a Purchase
Prospects need to be at the right stage of awareness before they can move forward with a purchase. And content marketing is a superb way to get them there. Today, I touch on some specific ways that content marketing can pave the way for excellent conversion. In this 18-minute episode, I talk about: How strategic…
Read more: Understanding the Lifecycles of Your Website, with Pamela Wilson
There’s a huge volume of content marketing advice out there — but most of it only applies to certain sites. Pamela Wilson joins us to talk about “content lifecyles” of websites, and how to know precisely what to focus on for your site, depending on where you are today. Our one-time colleague Pamela Wilson literally…
Read more: 5 Ways to Manage a Stress-Induced Creative Slump
Stressed out? Anxious? Just out of sorts? Stress can wreck havoc with your creative productivity. Here are some thoughts on how to manage it. These are stressful times, and you’ve probably noticed that it’s hard to be your best self when you feel crummy. Learning gets difficult, energy levels sink, and good habits start to…
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Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
DARREL VESTERFELT AND TIM STODDART
Copyblogger FM is a weekly, short-form broadcast hosted by Darrell Vesterfelt and Tim Stoddart. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.
If you’re a fan of one or more of our shows (or products), you can now follow the hosts, writers, and developers of Rainmaker Digital as they travel further out onto the Internet to be interviewed by other smart people.
Confessions of a Pink-Haired Marketer
Sonia Simone delivers advice, encouragement, and the occasional rant from outside the drone of the marketing mainstream. Join her for a regular mix of monologues, interviews, and answers to your content marketing questions.
Zero to Book
PAMELA WILSON AND JEFF GOINS
You probably already know … publishing a book is a complex process. Zero to Book is documenting the journey from start to finish, so you can learn how to take your book from an idea to a published product. Listen in as best-selling author Jeff Goins helps Pamela Wilson go from Zero to Book.