Digital Marketing, Sales, and Business Advice … Whenever and Wherever You Want It

We are here to find meaning. We are here to help other people do the same. Everything else is secondary. We humans want to believe in our own species. And we want people, companies, and products in our lives that make it easier for us to believe in one another. ~Hugh MacLeod, from “The Hughtrain…

All right, all right … we know that content is the grease that keeps the gears, pipes, levers and shocks of this relentless internet machine rolling down the highway. The deal is, you make/write immortal stuff related to your business or ideas, and people will eventually find you, trust you and pay you. The question…

One unfailing characteristic of online business is The Latest Bandwagon that’s perpetually rolling down the road toward us. It’s usually some kind of new, sexy, easy, fast, 1-2-3 fad that will ensure you’re bathing in champagne by 10 o’clock tonight. As you may well know, a strategic fad fetish can be a very expensive habit,…

I remember sitting in Mr. Burgerwinner’s calculus class thinking, “Oh man, I am totally hosed.” Maybe for you it was that time you brought your first child home from the hospital. No nurse, no buzzer, just you and … her. What’s the common thread here? Frustration. Mystery. Terror. A thick fog of FUD. Sometimes, we…

Here we go again … Have you read the news today? Looks like marketing is dead once more. You know … all you need now is a Twitter handle, a Facebook page and an authentically huge digital smile to reach your audience and rake in the bales of cash (just make sure you keep smiling).…

The plan is nothing, planning is everything. ~Dwight D. Eisenhower Everyone has an opinion on it. Should you or shouldn’t you write a business plan? Are they a total waste of time, or a necessary vehicle on the path to online entrepreneurial glory? What if there were a third way to think through and write…